Parking at council car parks in Stoke-on-Trent will cost just £1 after 3pm – in a move aimed at attracting more shoppers to town centres and supporting local businesses.
Conservative-Independent controlled Stoke-on-Trent City Council has listened to feedback received from shoppers and traders and is bringing in the reduced charge from Monday, November 21 across its ‘surface level’ car parks for a 12-month trial period.
Shoppers will pay £1 to park from 3pm to 7am the following day – a saving of up to £3 on some car parks. The flat rate, which does not include multi-storey car parks, covers 28 car parks in Hanley, Stoke, Fenton, Longton, Burslem, Tunstall and Meir. It will also cover on-street parking spaces across the city, with the exception of Hanley, to keep congestion to a minimum.
Other changes being made include:
· Introducing a heavily discounted overnight parking permit, between 5pm and 10am the next day, on a range of surface level car parks in areas where on-street residential parking is in high demand.
· To further support the evening economy, it is proposed to introduce a heavily discounted evening parking upgrade option (£50 a year) for customers who have, or buy, a daytime permit for one of our car parks. This is to encourage customers to stay in the area and enjoy the local attractions.
The proposals are included in a report which will go before the council’s coalition cabinet on Tuesday, October 18 for approval.
Conservative Councillor Jack Brereton, cabinet member for regeneration and transport, said: “It is a top priority to support our town centres and local businesses and by reducing parking charges we hope to encourage more people to shop and visit locally. Residents often mention the importance of affordable parking and we have done an extensive review about how we can improve the flexibility of charges.
“Paying £1 to park after 3pm should encourage more regular visitors to enjoy the fantastic shopping and leisure facilities on offer, particularly in the afternoon and evening. Affordable parking is key to boosting footfall – helping our local economy and businesses to grow.
“We have also looked at our parking permits and are planning to make some changes which will help to reduce congestion in residential areas where there is a lot of on-street parking, and also encourage people to stay in the city for longer instead of perhaps going straight home when they finish work.”
The 28 car parks are:
Burslem: Navigation Road
Fenton: City Road
Hanley: Birch Terrace, Broad Street, Hinde Street, Clementson’s Mill, Hope Street, Lower Huntbach Street, Meigh Street, Pall Mall, St Ann Street, Upper Huntbach Street.
Longton and Meir: Chancery Lane, Commerce Street, Longton Exchange, Weston Road.
Stoke: Aquinas Street, Elenora Street, Hide Street, Spark Street, Copeland Street, Vale Street, Kingsway, South Wolfe car park.
Tunstall: Butterfield Place, Farndale Street, Woodland Street, Hunt Street.