Gladstone visitor numbers adds to case for increased investment

Visitor numbers to one of Stoke-on-Trent’s museums are booming – with 30 per cent more people visiting the attraction last year.

The significant rise at Gladstone Pottery Museum has been put down to high-profile television exposure, the resurgence of pottery making in the public eye and an active programme of events and activities at the venue for people of all ages to enjoy.

A total of 33,554 people visited the museum between April 2015 and April 2016, up by 8,291 compared to 2014/15. Visitors peaked in July with 4,020 people passing through the doors of the Longton museum, the highest monthly figure for the last five years.

The increased visitor numbers proves that the Conservative-Indepedent coalitions’ decision to invest £500,000 in the coming year will not be money wasted. The increased focus on the city’s heritage is paying off, and new investment in the coming years will only build on the current success being seen by Gladstone.

After years of cut backs and underinvestment to the museum service by the previous Labour run council, the Conservative-Independent administration is committed to improving the service, with new investment, to help grow the tourism offer across the city.